Suntory Boss Coffee gives away 15 Pokémon-themed jackets
Updated
Updated · SoraNews24 · Apr 30
Suntory Boss Coffee gives away 15 Pokémon-themed jackets
4 articles · Updated · SoraNews24 · Apr 30
The Bulbasaur, Charmander and Squirtle prizes go to randomly selected shoppers who buy five special Boss coffee six-packs during the campaign from 1 June to 31 August.
Each jacket adds a themed feature: a Bulbasaur flower backpack, a Charmander LED tail light, or a Squirtle water tank and squirt gun.
Suntory will also offer 1,500 Pokémon footprint T-shirts via QR codes on Pokédex-style cans, with six-packs on sale from 1 June and individual cans from 2 June.
Could exclusive, ultra-rare Pokémon jackets transform how brands create hype, or will scarcity eventually backfire in Japan’s crowded coffee market?
How might the data collected from QR codes and purchase uploads during this campaign shape future marketing strategies for RTD beverages?