Target and Pokémon launch exclusive anniversary merchandise collection
Updated
Updated · USA TODAY · May 3
Target and Pokémon launch exclusive anniversary merchandise collection
8 articles · Updated · USA TODAY · May 3
The first online drop of clothing and accessories went live on 3 May, with a second release scheduled for 6 June.
Items highlighted include jackets, T-shirts, bags, a Pikachu tote, a Charizard Funko Pop and a wireless keyboard, sold through Target's online store.
The limited-edition collaboration is part of celebrations for Pokémon's upcoming 30th anniversary, underscoring the franchise's enduring cross-generational appeal in games, trading cards and merchandise.
Can Pokémon's exclusive merch drop defy 2026's cautious consumer spending trends?
As Pokémon collectibles become serious investments, is this Target drop for fans or for flippers?