Motorola gains US foldable market share as Samsung slips
Updated
Updated · How-To Geek · May 2
Motorola gains US foldable market share as Samsung slips
9 articles · Updated · How-To Geek · May 2
Between 2024 and 2025, Motorola's share rose from 30.1% to 44.1%, while Samsung's dropped from 65.6% to 50.9% in the US foldable market.
The shift was driven by cheaper Razr models, heavy carrier promotions and improved design, making foldables more accessible to mainstream buyers rather than only premium-phone users.
Samsung still leads, but Motorola's advance signals stronger competition in a category Samsung helped build and could pressure pricing and growth across both flip and larger foldable phones.
With Motorola now leading US foldables, can it sustain momentum once Apple enters the market with its high-priced foldable iPhone?
How will the falling cost of foldable tech and new features like tri-folds and AI integration transform what consumers expect from their next smartphone?
Could Samsung’s ongoing patent lawsuit disrupt the future of foldable phone innovation or availability in the US?