Chief executive Emma Clare said 114 Doulas joined the UK body last year, with London and Devon case studies highlighting growing demand for non-medical end-of-life support.
Doulas help families understand dying, discuss funerals and practical arrangements, and provide bereavement support, charging about £25-£45 an hour or sometimes working free.
Researchers say longer deaths from life-limiting illness are changing end-of-life care, but the unregulated role raises questions over training, costs and whether doulas should sit inside the health system.
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