The tool links BigCommerce merchants' product catalogues to Microsoft Copilot, Meta and Perplexity, letting AI agents surface items and route shoppers to PayPal-powered checkout.
The launch expands PayPal from payments into AI-led product discovery as shopping shifts toward chat-based and assistant-style experiences.
Its significance will depend on merchant adoption and whether agentic commerce meaningfully lifts PayPal's transaction volumes as AI shopping tools become more embedded in everyday buying.
Could PayPal’s Store Sync reshape who controls online shopping as AI agents begin making purchases for millions of consumers?
What hurdles must merchants overcome to ensure their products are visible and secure in an AI-driven shopping world?
If AI agents handle most purchases by 2030, how might this disrupt traditional brand loyalty and customer relationships?