The Devil Wears Prada 2 grosses $50m in previews, eyes $180m debut
Updated
Updated · Bloomberg · May 2
The Devil Wears Prada 2 grosses $50m in previews, eyes $180m debut
9 articles · Updated · Bloomberg · May 2
The sequel’s forecast jumped sharply from earlier estimates of $75 million-$90 million after a $32.5 million opening day in 4,150 North American theaters.
Bloomberg said the film is set to easily surpass the 2006 original’s $326 million global gross, while reviewers described a glossier but more repetitive sequel focused on fashion and media decline.
Commentary around the release highlighted commercialization, influencer culture and AI-era pressure on legacy media, themes the film mirrors as it returns nearly 20 years after the original.
With mixed reviews and strong nostalgia, does the sequel truly expand the original’s legacy—or is it just Hollywood playing it safe?
What impact might the Runway magazine trademark dispute and the film’s marketing strategy have on the relationship between Hollywood and the fashion industry?
How does 'The Devil Wears Prada 2' reflect changes in fashion and media, and will its success influence real-world magazines or future sequels?