The device adds a 200MP wide camera, 10x optical-quality zoom, AI image processing and what Samsung calls the first mobile privacy display.
It also includes Find the Look shopping search via Circle to Search with Google, improved low-light photography and charging to 75% in about 30 minutes.
Samsung positions the phone as an AI assistant for fashion editors, emphasising discreet screen viewing, style sourcing and high-quality images in dim backstage and event settings.
Is Samsung's 'pocket assistant' a free upgrade, or will its best AI features soon be locked behind a subscription?
Amid soaring chip costs, can the S26 Ultra's premium AI features justify its inevitably higher price tag?