As Kentucky Derby parties and summer entertaining begin, the decades-old trick has drawn millions of views for freezing a 750-millilitre vodka bottle in a flower-filled ice block.
Stewart says the half-gallon-carton method is easy and keeps vodka ultra-cold for hours, while beverage experts say chilling can soften the alcohol burn and make it taste smoother.
Online reactions praised the display's elegance and nostalgia, though some questioned whether it masks vodka's flavour or creates a melting mess; hosts can adapt it with citrus, herbs or seasonal decorations.
Could Martha Stewart's ice hack inadvertently be ruining the complex flavors of high-end vodkas?
With her 90s tips now trending, how has Martha Stewart's brand successfully bridged the gap between daytime TV and TikTok?
As this 90s hack goes viral, what does it reveal about Gen Z's rejection of modern influencer culture?