JetBlue faces class action over alleged flight price tracking

11 articles · Updated · Fox News · May 2

New York resident Andrew Phillips filed the proposed federal lawsuit in New York, alleging JetBlue used website tracking tools and user characteristics to raise fares when customers returned to book.
JetBlue denied using personal data or browsing history for individual pricing, saying fares reflect demand and seat availability and that all customers see the same fares at the same time.
The case spotlights wider concerns over surveillance pricing as airlines increasingly use AI and dynamic pricing, while a deleted JetBlue social media reply about clearing cookies drew added scrutiny.

Is your search history secretly being used to make your flights more expensive?

With new laws banning algorithmic price hikes, is personalized online pricing over?