Shaun the Sheep AR trail visits St David's Cardiff for half-term
Updated
Updated · Nation.Cymru · Apr 27
Shaun the Sheep AR trail visits St David's Cardiff for half-term
6 articles · Updated · Nation.Cymru · Apr 27
The free attraction runs from 1 to 31 May, with nine markers unlocking 3D scenes and challenges across Wales' biggest shopping centre.
Families can collect maps and headbands, win sticker prizes, and adults joining St David's PLUS+ can enter a draw for a £100 gift card.
The Aardman partnership also brings clay-modelling workshops on 26 and 27 May and Shaun appearances on 28 May, with app-based or manual participation available.
As AR events become retail's new norm, can this Shaun the Sheep trail deliver a real sales boost or is it just expensive entertainment?
Is blending beloved characters with AR the key for classic brands like Aardman to stay alive for new generations?
When digital characters fill our malls, are we enhancing family fun or just teaching children to view reality through a screen?