In South Korea, May promotions tied to the 2026 FIFA World Cup include up to KRW 300,000 cashback and Samsung Points worth KRW 100,000-200,000.
The cashback applies to the first 500 buyers of 75-inch or larger OLED or Micro RGB TVs who post a review, while trade-ins are accepted regardless of brand or model year.
The campaign promotes 2026 AI TV models with AI Soccer Mode, which Samsung says enhances football match audio and visuals, through E-Land, Hi-Mart, Samsung Store and Samsung.com.
With global uncertainty and soaring energy prices, will Samsung's AI TV promotions truly spark a World Cup viewing revolution—or just a short-lived sales boost?
As AI transforms both TV technology and advertising, could consumer skepticism over AI-generated content threaten the success of Samsung's latest innovations?