Ulta Beauty stock slips 1.03% and underperforms competitors

11 articles · Updated · MarketWatch · May 1

Shares closed at $531.95 in a mixed session as the S&P 500 rose 0.29% to 7,230.12 and the Dow fell 0.31% to 49,499.27.
Ulta ended 25.60% below its 52-week high of $714.97, reached on 18 February.
Among peers, Target fell 0.66% and Sally Beauty lost 1.06%, while Macy's outperformed with a 0.72% gain.

Can Ulta's costly AI and global expansion plans truly revive growth amid slowing sales and wary consumers?

As Ulta's new AI scans customer faces, how will it balance personalized service with growing data privacy fears?