Harley-Davidson stock rises for fourth straight session

9 articles · Updated · MarketWatch · May 1

Shares climbed 2.47% to $24.48 on Friday, beating a mixed broader market as the S&P 500 rose 0.29% and the Dow Jones fell 0.31%.
Despite the latest gain, the stock remains 21.66% below its 52-week high of $31.25 reached on 17 September.
Trading volume was 2.8 million shares, about 803,289 below Harley-Davidson's 50-day average of 3.6 million, suggesting lighter-than-usual activity during the advance.

Is Harley's big bet on premium electric bikes a brilliant pivot or a costly distraction from its collapsing core sales?

Is Harley-Davidson's new strategy enough to win over younger riders, or is the iconic American brand riding into the sunset?