Disney explores super app to unify tickets, merchandise, games and movies

8 articles · Updated · Bloomberg · May 1

Under new CEO Josh D'Amaro, executives are considering making Disney+ the main gateway for park bookings, shopping and entertainment across the company.
The plan would combine Disney+ with apps including Disneyland Resort and Disney Cruise Line Navigator, according to people familiar with private internal discussions.
The effort reflects D'Amaro's push to break down business silos and create a simpler, more seamless customer experience across Disney's parks, cruises, retail and streaming services.

Will Disney’s ambitious plan to merge everything into one app create a magical user experience or a frustrating technical nightmare?

With its super app tracking parks, streaming, and shopping, can Disney protect user privacy while personalizing every experience?