Starbucks CEO says customers pay for a premium experience

4 articles · Updated · Fox News · May 1

The executive described Starbucks as a splurge but said the chain offers a reasonably priced premium experience, not simply expensive coffee.
The remarks seek to defend the company’s pricing by emphasizing ambience and service as part of what customers buy.
The comments come as consumers remain sensitive to high food and drink prices, putting added scrutiny on how major chains justify premium charges.

As Starbucks pushes its 'premium experience,' are consumers truly buying into it, or is convenience still king?

Can professional tobacco tasting skills really be standardized, or is there still an art that certification can't capture?

With technology reshaping parking and theme park safety, will tradition or innovation win out in shaping our daily experiences?