Pickleball Inc secures record $225 million investment

9 articles · Updated · MarketWatch · May 1

Apollo Sports Capital and Tom Dundon’s Dundon Capital Partners backed the deal, which values the parent of Major League Pickleball and the PPA Tour at $750 million.
The newly merged company said it generated more than $140 million in 2025 revenue and is combining leagues, media, equipment and court infrastructure into one monetisable ecosystem.
The bet reflects surging participation, with 24.3 million Americans playing in 2025, and broader investor interest in fast-growing sports as pickleball expands internationally, especially across Asia.

As one company builds a pickleball empire, what will it cost the average player?

Can $225M solve the court shortage threatening pickleball's growth?

How will AI-powered paddles and virtual coaching reshape the future of the sport?