Study finds brain reward areas respond to food cues even when full
Updated
Updated · HuffPost · May 1
Study finds brain reward areas respond to food cues even when full
7 articles · Updated · HuffPost · May 1
In Appetite, University of East Anglia researchers used EEG on 76 hungry participants and found reward signals persisted after they ate to fullness.
The study suggests snacking is often driven by environmental cues, habits and hyperpalatable foods rather than true hunger alone, challenging the idea that overeating mainly reflects weak willpower.
Dietitians said control still exists through changing routines and surroundings, eating balanced meals, limiting trigger foods and using snacks strategically to fill nutrition gaps.
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