Pollstar and Victory Live integrate secondary ticket price data

6 articles · Updated · Pollstar · May 1

From Thursday, Pollstar Pro and Ultimate subscribers can view 36-month average US secondary-market prices on artist tour history pages on Pollstar.com.
Victory Live will also add Pollstar's official primary-market average ticket prices to its platform, giving clients more data to assess artist demand and pricing.
Pollstar said the feature supports more informed pricing decisions, while Victory Live's intelligence draws on billions of dollars in secondary-market activity since its 2021 founding.

Will sharing secondary-market ticket data actually make concerts more affordable for fans, or could it lead to even higher prices?

Could this data integration help smaller artists and venues compete, or will it mainly benefit major players in the live music industry?

How might real-time analytics from this partnership reshape strategies to fight scalping and improve fan access to tickets?