Roblox unveils AI-powered software for game creation
Updated
Updated · Bloomberg · May 1
Roblox unveils AI-powered software for game creation
11 articles · Updated · Bloomberg · May 1
Chief executive Dave Baszucki said the product aims to help creators build multiplayer, photorealistic experiences more easily using AI.
The launch is designed to strengthen Roblox's creation platform against Unity Software and Epic Games' Unreal Engine, which dominate big-budget game development.
The move signals Roblox's push beyond its core user-generated gaming ecosystem by offering more advanced tools to attract creators in the wider software market.
As Roblox pushes for photorealism and stricter brand control, how will creators and players adapt to this new era of game development?
Could the rising backlash against generative AI in gaming threaten Roblox's ambitious vision for its future platform?