Vietnamese rename The Devil Wears Prada 2 for clarity

9 articles · Updated · The Guardian · May 1

The sequel is retitled "The Woman Who Loves Luxury Goods 2", aiming to signal it is about a woman, luxury fashion and a follow-up film.
The article says the original title could mislead newcomers into expecting horror or a critique of designer capitalism rather than a fashion-world comedy-drama sequel.
It places the change within a wider tradition of altered international film titles, citing examples from China, Germany, the Czech Republic and Mexico that simplify, sharpen or sometimes over-explain plots.

How do dramatically altered movie titles shape audience expectations and box office success in different cultures?

Could AI-driven title localization soon outpace human translators in capturing both nuance and emotional impact for global film audiences?