Ford launches employee pricing promotion on select 2025 and 2026 vehicles

10 articles · Updated · Detroit News · Apr 30

Running Friday through 6 July, the offer covers selected Ford and Lincoln trucks, SUVs and some commercial models, including 2025 Super Duty pickups and 2026 Super Duty XL/XLTs.
Ford says the campaign marks America’s 250th anniversary rather than a sales push, though a similar 2025 promotion lifted second-quarter US sales 14% and was later copied by Stellantis.
The launch follows an 8.8% first-quarter US sales drop, even as Ford posted $2.5bn quarterly net income and said retail share and revenue share improved despite tariff, supply and EV-incentive headwinds.

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