Hyundai and Kia US sales fall for second straight month in April

11 articles · Updated · Automotive News · May 1

The April decline extends a March drop in the United States, the companies' second consecutive monthly setback as the market adjusts after a pre-tariff buying surge.
Demand was hit by tariffs and affordability pressures, offsetting continued strength in hybrid vehicle sales.
The figures suggest earlier tariff-driven purchases may have pulled forward demand, leaving automakers facing a softer market even as electrified models remain relatively resilient.

Are U.S. auto tariffs backfiring by pushing buyers away from new cars and towards the used vehicle market?

Can Hyundai's new U.S. factories outrun the crushing financial impact of tariffs and win back American buyers?

With EV credits gone and prices soaring, are hybrids the only affordable green-car option left for American families?