Nike faces hypocrisy claims over athlete treatment and trans-study funding

11 articles · Updated · Fox News · May 1

Former Oregon Project runner Mary Cain says in her memoir she was told to lose fat at 115 pounds and described Nike using “hot girl contracts” to favour marketable athletes.
The report also revisits disputed Nike backing for a Boston Children’s Hospital study on transgender athletes as young as 12, saying the company later gave vague, conflicting explanations.
Alberto Salazar denies wrongdoing, and he and Nike settled Cain’s 2023 abuse lawsuit. The article argues these episodes undermine Nike’s public messaging on body positivity, inclusion and accountability.

Nike preaches body positivity while its athletes allege abuse. Can consumers still trust the brand's message?

Beyond lawsuits, how is Nike fixing its culture of alleged abuse, discrimination, and labor exploitation?