London- and Dubai-based reseller Love Luxury has drawn billions of views with videos showing buyers seeking Hermes bags for status, gifts and even carrying pets.
The report says the fast-growing secondary market has become increasingly high-profile, pushing Hermes products beyond the brand's traditionally rarefied image.
Bloomberg argues Hermes should follow Rolex and Ferrari into resale, as booming second-hand demand reshapes pricing and exclusivity around Birkin bags.
Following Rolex's success, is launching a pre-owned program Hermès's biggest risk or its next billion-dollar opportunity?
Will an official Hermès resale program finally make Birkins accessible or just create a new tier of ultra-exclusivity?