Berkshire Hathaway website keeps 1990s design as fans resist modernization

7 articles · Updated · The Wall Street Journal · May 1

The site, launched in 1996 and still overseen by finance chief Marc Hamburg, has no mobile version; some shareholders say they would oppose any redesign under successor Greg Abel.
Supporters say the sparse, fast-loading page reflects Berkshire's frugal, facts-first culture, with 16 plain links to filings, shareholder letters and Buffett messages instead of photos, videos or animations.
The website also mirrors Warren Buffett's long scepticism toward digital ornamentation, even as Berkshire's market value has topped $1 trillion and outside designers have proposed mobile-friendly updates preserving its minimalist style.

Is Berkshire's 1996 website a symbol of genius branding or a major business risk under its new CEO?

What does the debate over a 30-year-old website reveal about Berkshire Hathaway's future after its founder?