The Apple TV horror-comedy, created by Katie Dippold and directed by Hiro Murai, stars Matthew Rhys as a New England island mayor confronting eerie fog and disappearances.
Serba says the pilot hooked him within 10 minutes and recommends viewers stream it, praising its blend of sharp jokes, supernatural mystery and eccentric small-town characters.
He compares the series to Schitt's Creek, Severance and Stephen King-style stories, suggesting Apple TV may have another hit as the show begins streaming.
Can a show blending "Schitt's Creek" comedy with horror truly sustain its perfect critical acclaim?
What does the show's haunted, Wi-Fi-less island reveal about our modern anxieties?
How does "Widow's Bay" innovate on the classic Stephen King small-town horror formula?