Updated
Updated · MarketWatch · Apr 30
Static Media acquires Engadget from Yahoo
Updated
Updated · MarketWatch · Apr 30

Static Media acquires Engadget from Yahoo

10 articles · Updated · MarketWatch · Apr 30
  • The Indianapolis publisher, backed by Novacap, said it will keep Engadget’s current editorial team and build out its product reviews and event coverage.
  • Engadget launched in 2004 and became part of AOL after its 2005 Weblogs acquisition before later passing into Yahoo’s media portfolio.
  • Static owns 32 brands including Jalopnik, TVLine and Chowhound, reaching more than 220 million monthly visits, as ownership of AOL and Yahoo media assets has shifted repeatedly in recent years.
Can Engadget's journalism survive its new owners, or will it be gutted for profit like other legacy brands?
Why is Yahoo dismantling its media empire, and can its massive bet on AI technology secure its future?