Ulta Beauty stock rises but underperforms competitors amid market gains

11 articles · Updated · MarketWatch · Apr 30

Shares climbed 1.37% to $537.48 on Thursday, while the S&P 500 rose 1.02% and the Dow gained 1.62%.
The advance ended a four-day losing streak, but Ulta lagged Target, Macy's and Sally Beauty, whose shares rose between 1.30% and 1.58%.
Ulta closed 24.82% below its 52-week high of $714.97 reached on 18 February, and trading volume of 611,328 was below its 50-day average.

As its Target partnership dissolves, can Ulta's new strategy fend off intense competition from Sephora and Amazon?

With the 'average customer' vanishing, can Ulta's focus on the wealthy Gen X demographic secure future growth?