Harley-Davidson stock rallies for third straight day
Updated
Updated · MarketWatch · Apr 30
Harley-Davidson stock rallies for third straight day
11 articles · Updated · MarketWatch · Apr 30
Shares rose 1.14% to $23.89 on Thursday as the S&P 500 gained 1.02% and the Dow Jones Industrial Average climbed 1.62%.
The motorcycle maker's stock outperformed the broader market in a favourable trading session, extending a three-day winning streak.
Even after the gain, Harley-Davidson closed 23.55% below its 52-week high of $31.25, while trading volume of 2.7 million stayed below its 50-day average.
As cheaper, high-performance imports gain ground, is Harley-Davidson simply pricing itself out of a comeback?
Is Harley's new growth strategy enough to reverse its decline, or has its iconic image become its biggest liability?