Tim Cook advises John Ternus to spend time wisely and focus on product quality

11 articles · Updated · MarketWatch · Apr 30

Apple's chief executive said his successor should direct effort where it most benefits the company and users.
Cook said Apple must keep its "North Star" of making the best products in the world that enrich people's lives.
He argued that decisions anchored in product excellence would also produce a strong business for the iPhone maker.

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