Google rolls out Preferred Sources feature globally
Updated
Updated · Droid Life · Apr 30
Google rolls out Preferred Sources feature globally
10 articles · Updated · Droid Life · Apr 30
Available in Search and Discover across all supported languages, it lets users favourite publishers or follow outlets to see their stories more often.
Google says the tool helps people prioritise trusted sources, while supporters argue it could direct more traffic to publishers affected by AI search summaries and other platform changes.
Launched in late 2025, Preferred Sources has drawn selections for more than 200,000 unique sites, and Google previously said preferred outlets saw click-through rates roughly double.
Could Google's Preferred Sources tool actually reinforce filter bubbles while aiming to empower users to control their news experience?
How might publishers and advertisers adapt if they can't directly track the impact of Preferred Sources on audience engagement and loyalty?