Instagram expands crackdown on unoriginal content recommendations
Updated
Updated · PetaPixel · Apr 30
Instagram expands crackdown on unoriginal content recommendations
12 articles · Updated · PetaPixel · Apr 30
The platform-wide change, announced by Instagram head Adam Mosseri, now covers photos and carousels as well as Reels, reducing discovery for accounts whose monthly output is mostly reposted material.
Meta said credit, watermarks, minor crops or basic reposts will not count as original; creators must add meaningful transformation, commentary or remixing to keep recommendation reach.
Accounts can still reach existing followers, check penalties through Account Status and appeal, but meme and fan pages face uncertainty over how Instagram will judge originality in reused formats.
How will Instagram define 'meaningful transformation' as AI-generated and remixed content floods the platform in coming years?
Will the new algorithm changes make it harder for users to discover diverse content, or will it improve the overall quality of what we see?