OutKick says NBA playoff ratings claims are misleading

5 articles · Updated · Fox News · Apr 30

The league said 27 first-round telecasts averaged 3.84 million viewers, up 7% year on year and the highest since 1993.
OutKick argued comparisons are distorted by a new rights mix including NBC and Prime Video, the loss of regional sports network broadcasts, and Nielsen's Big Data + Panel metric.
It said the measurement change may have lifted live sports audiences by about 8% to 13%, meaning playoff viewership could actually be lower than last season.

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