Porsche Penske Motorsport runs Apple retro liveries on two Porsche 963s at Monterey
Updated
Updated · Sportscar365 · Apr 30
Porsche Penske Motorsport runs Apple retro liveries on two Porsche 963s at Monterey
10 articles · Updated · Sportscar365 · Apr 30
The designs, unveiled on Thursday for the StubHub Monterey SportsCar Championship, revive Apple's 1977 rainbow colours and reference the Dick Barbour Racing Porsche 935 K3 from 1980.
The two-hour 40-minute IMSA WeatherTech race is the second straight event with Apple branding on the cars, after Apple Music logos appeared at Long Beach.
The promotion aligns with Porsche's 75th year in motorsport and Apple's 50th anniversary, as the No. 7 car leads the GTP standings and the No. 6 sits fourth.
Will the return of Apple’s classic racing design inspire other heritage liveries or new tech sponsorships in racing?
What deeper cultural impact does blending retro branding with modern racing have on fans and brand identities today?