Salesforce crowdsources AI roadmap through weekly customer feedback
Updated
Updated · TechCrunch · Apr 30
Salesforce crowdsources AI roadmap through weekly customer feedback
12 articles · Updated · TechCrunch · Apr 30
Executives said 18,000 customers inform development, with some meeting weekly; users including Engine and PenFed test tools early and shape product changes.
Salesforce says the approach helps it ship fixes and new AI products faster, including Agentforce, voice AI and Slack tools, as enterprises seek missing last-mile technology around large language models.
The company also uses employees as heavy internal testers and has shifted teams since ChatGPT’s release, though the strategy risks overrelying on customers still deciding AI’s long-term business value.
With customers guiding its AI, can Salesforce invent the future or just optimize the present?
Is the AI 'last-mile' a tech problem Salesforce can solve, or a deeper business model crisis?
After its data-use controversy, how can Salesforce prove its 'Trust Layer' is more than just marketing?