LIV Golf forms independent board after Saudi PIF funding cut
Updated
Updated · golfchannel.com · Apr 30
LIV Golf forms independent board after Saudi PIF funding cut
8 articles · Updated · golfchannel.com · Apr 30
The league named Gene Davis and Jon Zinman on Thursday after telling employees and players PIF support will end after the 2026 season in August.
LIV said the board will help secure long-term investors and guide the circuit beyond this year, while chairman Yasir Al-Rumayyan is expected to step down.
Backed by the Saudi fund since 2022, LIV says revenue, sponsorship and ticket sales are rising as it reviews team equity sales and prepares to play next week at Trump National D.C.
With its Saudi lifeline cut, can LIV Golf's disruptive model attract new investors or will the league collapse after this season?
Does the PIF's exit signal a failure of 'sportswashing' or a strategic pivot in Saudi Arabia's global investment plan?