Updated
Updated · The Wall Street Journal · Apr 30
DAZN buys ViewLift to expand in US sports market
Updated
Updated · The Wall Street Journal · Apr 30

DAZN buys ViewLift to expand in US sports market

9 articles · Updated · The Wall Street Journal · Apr 30
  • The roughly $100 million deal gives the London-based streamer technology used by 15 US professional teams and five regional sports networks.
  • DAZN, available in more than 200 countries and carrying sports including soccer, boxing and basketball, is seeking a stronger US position and already distributes NFL Game Pass internationally.
  • The move comes as regional sports networks face cord-cutting pressure; DAZN has also discussed buying a majority stake in Main Street Sports Group, operator of FanDuel Sports Network channels.
DAZN spent $100M to challenge U.S. streaming giants. Is its new technology enough to win over local sports fans?
As the cable sports model dies, is DAZN's streaming plan the future or just another expensive subscription for fans?