Food and beverage companies launch protein products as US demand rises

5 articles · Updated · MarketWatch · Apr 30

Chipotle said add-on protein orders reached nearly a quarter of transactions, while Hershey reported first-quarter protein bar consumption rose 17% and PepsiCo launched Doritos Protein.
Starbucks and Cheesecake Factory also expanded protein offerings, as companies target wellness-minded and GLP-1-using consumers seeking muscle preservation while eating less.
The trend is being reinforced by new US dietary guidance favouring more protein, though analysts say the current intensity of corporate protein marketing may not last.

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