American Express adds travel benefits to Gold Card

13 articles · Updated · Bloomberg · Apr 30

The $325-a-year card now offers 5x Membership Rewards on prepaid hotel bookings through Amex Travel, up from 2x, plus complimentary Hertz Five Star status.
The changes target younger customers seeking travel-linked perks, with Amex saying Gen Z and millennial demand drove the additions.
The update expands travel rewards without raising the annual fee, strengthening the Gold Card’s appeal in the competitive premium credit-card market.

Is Amex's new 5x hotel perk a real upgrade or a distraction from its recently devalued airline miles?

As cards become 'coupon books', can the average traveler truly profit from the Amex Gold's $325 fee?