Target opens Houston Receive Center designed with VR and XR
Updated
Updated · Target Corporate · Apr 29
Target opens Houston Receive Center designed with VR and XR
4 articles · Updated · Target Corporate · Apr 29
The 1.2 million-square-foot facility was modelled over two to three months, with Target saying virtual design cut material costs by more than $500,000.
An optimised first-of-its-kind dual-line sorter, refined through simulation, reduced construction costs by nearly $700,000 while addressing concerns over jams, maintenance access and inventory quality.
Opened in 2023, Target's XR Experience Center is now being used to standardise store and supply-chain design, support remote hiring and training, and improve future facilities with live operating data.
Target saved millions with VR on one project, but what is the true cost of this 'no-surprises' standard?
With real-time data feeding its digital twin, could Target’s warehouse soon be managed autonomously by AI?
As giants like Target master virtual design, is the supply chain industry facing a new digital divide for smaller rivals?