7 articles · Updated · The New York Times · Apr 30
The $239 jackets, released on Thursday in bright blue and black, expand the data firm's existing merchandise range of hoodies, shorts, caps and slogan T-shirts.
Eliano Younes, Palantir's head of strategic engagement, said the aim was a stylish, durable alternative to standard corporate polos or vests for daily life or "the front lines."
The move extends branding by a company known for military and government data work into fashion, drawing on a 19th-century French workwear design now popular well beyond manual labour.
Is Palantir’s new fashion line a bold marketing move or the normalization of a controversial ideology?
Who is buying a $239 jacket to align with a data surveillance firm's mission?