Goop Kitchen opens first New York outlet and breaks chain sales records
Updated
Updated · The New York Times · Apr 30
Goop Kitchen opens first New York outlet and breaks chain sales records
15 articles · Updated · The New York Times · Apr 30
The takeout-and-delivery site opened last week on West 46th Street near Times Square, becoming Gwyneth Paltrow's chain's first market outside California after 14 locations there.
The strong debut suggests New Yorkers may be warming to Los Angeles-style health-focused food, despite the brand's Hollywood image and California-inspired menu of grain bowls and bento boxes.
Other Los Angeles imports, including Croft Alley, Canyon Coffee, Maru and Erewhon offerings at Kith Ivy, have also recently drawn enthusiasm and long lines in New York.
Will successful delivery-only brands like Goop Kitchen make traditional neighborhood restaurants obsolete?
Is the 'clean eating' trend from California a health movement or just well-marketed luxury?
As $20 smoothies arrive, what does this wellness trend reveal about New York's growing economic divide?