Rokid launches Ai Glasses Neo and Glasses for sale

12 articles · Updated · heise online · Apr 29

The German launch prices the camera-equipped Neo at 449 euros and the Micro-LED Rokid Glasses at 699 euros, with the latter offering a 30-degree field of view.
Neo supports voice, touch and head-gesture controls, 89-language translation and up to 12 hours of active use, while Rokid Glasses add visual navigation, transcription and teleprompter functions.
Rokid enters a market led by Meta, which sold seven million devices last year and holds more than 80% share, as Google, Samsung and reportedly Apple prepare rival smart glasses.

As giants like Apple and Google enter, what is the survival strategy for smaller players like Rokid?

Are smart glasses solving real-world problems or just creating a new, wearable digital dependency?

Can an open choice of AI models truly threaten Meta's massive market dominance?