Microsoft begins foundational work to win back Windows and Xbox fans

11 articles · Updated · Windows Central · Apr 30

Chief executive Satya Nadella said monthly active Windows devices topped 1.6 billion, while Xbox set quarterly records for active users and game-streaming hours.
He said Microsoft is improving Windows performance on lower-memory devices, streamlining updates and using recent Game Pass changes to respond to customer feedback.
The shift follows two years of user frustration, with Windows 11 pain points and Xbox strategy changes prompting a renewed focus on core features, quality and gaming across Microsoft platforms.

Amid falling revenue, can Xbox's new leadership and 'daily active players' strategy truly revive its gaming fortunes?

As Xbox rethinks game exclusivity, are the days of console-exclusive blockbusters officially numbered?

Is Microsoft's major shift to paid AI a sustainable strategy or a risky bet on unproven user habits?

Why do Windows updates still break core features, undermining a three-year-old promise to win back fans?

How is Bing's search data giving Microsoft a 'backdoor' to dominate AI-driven product recommendations?

Are new Copilot+ PCs with required AI chips a genuine innovation or just a forced hardware upgrade?