AMC Global Media partners with Meta to launch AMC+ on Meta Quest VR headsets
Updated
Updated · Variety · Apr 30
AMC Global Media partners with Meta to launch AMC+ on Meta Quest VR headsets
10 articles · Updated · Variety · Apr 30
AMC+ will debut on Meta Quest later this year, announced by AMC Global Media president Kim Kelleher at a New York advertiser event.
This partnership marks AMC's first major move into virtual reality platforms, aiming to reach audiences beyond traditional screens and diversify content distribution.
AMC is also expanding collaborations with Sphere Entertainment for holiday and Halloween events, and will host a fan event for the Vampire Lestat series at Beacon Theater in June.
Is AMC's VR push a true leap forward or just TV on a new screen?
Does AMC's partnership with controversial venues risk alienating its core fanbase?
How will AMC protect its fans from surveillance systems at its new partner venues?
With big bets on AI and VR, what is AMC's backup plan if these ventures fail?
How will the custom Fender 'LeStrat' guitar actually appear in the new Vampire season?