Amazon discusses rebooting The Apprentice with Donald Trump Jr. considered as host
Updated
Updated · The Wall Street Journal · Apr 30
Amazon discusses rebooting The Apprentice with Donald Trump Jr. considered as host
9 articles · Updated · The Wall Street Journal · Apr 30
Amazon executives have held early internal talks about reviving the reality show for Prime Video, considering Donald Trump Jr. as host but have not approached the Trump family yet.
The discussions follow Amazon’s $40 million acquisition of the 'Melania' documentary and its recent release of original 'The Apprentice' episodes after Trump’s 2024 election win.
Amazon’s programming strategy aims to attract conservative audiences and compete with Netflix, including investments in faith-based content and closer ties between Jeff Bezos and President Trump during his second term.
What does Jeff Bezos’s closer relationship with the administration mean for Amazon's future entertainment projects?
What does reviving 'The Apprentice' signal about Amazon's strategy for its massive MGM content library?
How will an 'Apprentice' reboot impact Prime Video's new ad-supported and premium subscription models?
Could Donald Trump Jr. create a new reality TV franchise for Amazon, separate from his father's legacy?
How might a modern 'Apprentice' appeal to younger audiences Amazon courts with creators like MrBeast?