Amazon CEO Andy Jassy predicts rise in sponsored AI prompts during customer interactions
Updated
Updated · MarketWatch · Apr 29
Amazon CEO Andy Jassy predicts rise in sponsored AI prompts during customer interactions
10 articles · Updated · MarketWatch · Apr 29
Jassy highlighted that as Amazon's advertising business expands, multi-turn AI conversations will increasingly feature both organic and sponsored product suggestions.
He emphasized that these sponsored prompts present new advertising opportunities within AI-driven customer experiences, supporting the growth of agentic commerce.
Jassy expressed confidence that advertising will thrive in this evolving landscape, reflecting Amazon's ongoing integration of AI into its commerce and marketing strategies.
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