Amazon reports 115% growth in Rufus AI shopping assistant users

14 articles · Updated · MarketWatch · Apr 29

CEO Andy Jassy announced that monthly active users for Rufus have surged by 115%, but noted ongoing challenges with third-party AI agents in delivering accurate shopping data.
Jassy emphasized the need for further improvements to enhance AI-driven shopping experiences, particularly regarding pricing, product, and personal-shopping data integration with external agents.
Previously, Amazon also introduced a Health AI agent for clinical guidance, reflecting the company’s broader push to expand AI applications in both retail and healthcare services.

Can Amazon's new health service overcome the hidden biases that plague modern medicine?

If Amazon's health AI makes a clinical error, who is held responsible?

Will AI health assistants strengthen or ultimately erode the trust between patients and doctors?

How does Amazon's Health AI keep my medical data separate from my shopping history?

Is Amazon's health push a healthcare revolution or a new way to dominate consumer life?

As AI like Rufus rewrites e-commerce, how must brands adapt to remain visible?