Updated
Updated · CNBC · Apr 29
Saudi PIF to end LIV Golf funding after 2026 season
Updated
Updated · CNBC · Apr 29

Saudi PIF to end LIV Golf funding after 2026 season

11 articles · Updated · CNBC · Apr 29
  • LIV Golf's non-U.S. operations lost nearly $600 million in 2024, and new broadcast deals have not closed the revenue gap.
  • A committee of independent directors will now evaluate strategic alternatives for the league, as major player contracts near expiration and a New Orleans tournament is postponed.
  • PIF's withdrawal follows lagging TV ratings, limited fan engagement, and broader Saudi investment shifts, leaving LIV Golf's future uncertain despite increased sponsorship and revenue projections for 2026.
What does LIV Golf's collapse signal for the future of state-funded sports investments globally?
With Saudi funding gone, is this the final chapter for LIV Golf or a chance for a radical reinvention?
Can the PGA Tour's new for-profit model succeed where LIV's state-funded disruption failed?
How will the PGA Tour balance fairness for loyalists with the return of LIV's multi-millionaire stars?
For stars like Jon Rahm, was the massive LIV payday worth their now uncertain professional future?
Will golf's civil war end with a unified global tour or just a victorious PGA Tour?