Natural nails gain popularity as consumers shift to minimalist styles

13 articles · Updated · The Wall Street Journal · Apr 29

U.S. booking requests for natural nails nearly doubled in 2025 and are projected to rise another 46% in 2026, according to GlossGenius.
The trend is driven by concerns over gel manicure chemicals, such as the EU's 2025 ban on TPO, and a desire for healthier, low-maintenance nail care.
Japanese-style manicures and subtle 'invisible French' techniques are rising in salons, while experts emphasize the importance of hydration, gentle removal, and protective treatments for maintaining natural nails.

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